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We operate Nigeria's largest poultry feed mill and day-old-chick facilities in Kaduna State and have an integrated poultry and fish feed mill in Kwara State...

We are one of the leading animal feed and day-old chick producers in Nigeria, providing quality, affordable poultry and fresh-water fish feed, and chicks to farmers...

Olam Nigeria is a leading agri-business working along the value

chain from growing and sourcing raw commodities, to processing, exporting and distribution, and the manufacturing of consumer-packaged foods...

With offices across all the geopolitical zones of the Nigerian Federation...

BRANDS OF ANIMAL FEEDS WE PRODUCE...

POULTRY

Ultima Feeds,...

Chikun Feeds,...

Ultima Plus Feeds...

We supply high quality, full-floating freshwater fish feed to more than 15,000 local farmers. Our fish feed brands - Blue Crown, Aqualis, EcoFloat and Alpha offer balanced nutrition and high-water stability specifically tailored to the needs of the African catfish and farming practices in Nigeria...

Our facility at Ilorin in Kwara State is the most advanced fish feed manufacturing facility in Sub-Saharan Africa. Nigeria's aquaculture sector has grown by over 25% in the last four years and our world-class facility has nearly doubled the country's feed milling capacity, helped reduce the reliance on imported feed, and made quality affordable feed available to many farmers...

FISH FEEDS

Ecofloat Feeds,

Aqualis Feeds,

Blue crown feeds,

Alpha Feeds,...



Our mill farm produces 36,000 metric tonnes of rice for local markets under brands such as Mama’s Pride and Mama’s Choice.

BRAND'S OF RICE WE PRODUCE:

Mama Gold,

Mama’s Pride,

Mama Africa,

Mama Choice Etc,

Royal Aroma,

Royal Feast...

Crown Flour Mills is the second largest wheat miller in Nigeria, with two state-of-the-art facilities in Lagos, and one in Port Harcourt.

BRANDS OF FLOUR WE PRODUCE :

Mama Gold Flour,

Mix & Bake Superb Flour,

Bakewell Flour,

Supreme Lite Flour,

Bua & Crown Premium Flour Etc...
ChikunFeed #UltimaFeed
AlphaFeed
Bluecrown #Ecofloat
Aqualis #OlamRice
OlamFishFeed #OlamGrains
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MENTAL HEALTH & WELLNESS
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26 MIN READ
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PUBLISHED JUNE 8, 2026
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REVIEWED AUGUST 8, 2026
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NEXT REVIEW FEBRUARY 2027
By Annie Wright, LMFT · Licensed in California, Colorado (telehealth only), Connecticut, Washington DC, Florida, Illinois, Maine, Maryland, New Hampshire, New Jersey, New York, Texas, Utah, Virginia, and Washington
Woman sitting in a gym parking lot at dawn, hands on the steering wheel. Annie Wright resilience and motivation
60 Motivational Quotes for Hard Times (Not the Hustle Culture Ones)
SUMMARY
Most motivational quotes for hard times are written for people who need a push. But some hard times aren’t about pushing. They’re about grief, loss, and circumstances where grit isn’t the point. This article offers 60 quotes organized into five honest categories: for when motivation isn’t even the right frame, for starting rather than finishing, for moving from love rather than fear, for building identity rather than outcomes, and for the quiet unglamorous choice you make anyway. All backed by a clinical frame grounded in behavioral activation research.
Last reviewed: June 2026 by Annie Wright, LMFT

TABLE OF CONTENTS
Meredith in the Parking Lot
For When Motivation Isn’t the Real Problem
On Starting (Not Finishing)
On the Difference Between Discipline and Punishment
On What You’re Building
Both/And: “Just Do It” Is Sometimes Right. And Sometimes It Isn’t
The Systemic Lens: The Billion-Dollar Gap Between Who You Are and Who You’re Told to Be
On Doing It Anyway
Frequently Asked Questions

QUICK ANSWER · UPDATED JUNE 2026
Motivation quotes for hard times work best when they offer companionship rather than pressure, short, true lines that meet you in a low season instead of demanding you hustle out of it. The 60 quotes below are ones I actually return to with clients moving through burnout, grief, and depletion. Save the ones that feel less like a command and more like a hand on your shoulder.



In short: The most helpful motivation quotes for hard times don’t push you to do more, they remind you that rest, slowness, and simply continuing are also forms of strength.

If your nervous system learned the safest way to exist was to manage everyone else's world, my self-paced course Enough Without the Effort is the recovery map.



HOW I KNOW THIS
In more than 15,000 clinical hours with driven women, I’ve watched the difference between motivation that shames and motivation that steadies, and the second kind is what actually sustains change. This distinction is grounded in self-determination theory and the research of Edward Deci and Richard Ryan (Deci and Ryan 2000), who showed that lasting motivation comes from autonomy and meaning rather than external pressure.


Meredith in the Parking Lot
It’s 7:48 on a Sunday morning, and Meredith, 47, has been sitting in the 24-hour fitness parking lot for nine minutes. The engine’s still running. Her gym bag is in the back seat. She packed it last night with the deliberateness of someone who didn’t trust herself to pack it this morning. On her phone, her gym playlist is paused at the second track. She’d pressed play when she pulled in, then pressed pause again right away, the way you do when something feels too loud for the moment you’re in.

The Starbucks across the street is dark. Closed. She’d been counting on that Starbucks in a way she hadn’t admitted to herself until right now, when she can read the word CLOSED on the door from where she’s parked. Other people are walking in and out of the gym with their bags and their headphones, doing the thing she packed a bag to do.

Meredith’s mother died eight months ago. For twenty-two years, training had been the structure of her free time. Triathlons, early-morning swims in a cold pool, long Sunday rides. She’d stopped the week her mother went into hospice, and in the weeks after, the mornings when she would have been in the water she spent in a different kind of paralysis. She can’t explain it to herself. She’s not an unmotivated person. She’s a person who hasn’t trained in eight months because her mother died.

Here’s what she thinks, sitting there with the engine running and the second track paused: I don’t need motivation. I need my mother back. But since that’s not an option, I’m going to try the gym.

She turns the engine off. She gets her bag from the back seat. She doesn’t press play on the playlist yet. That’s fine. She doesn’t have to do it perfectly. She just has to go in.

This article’s for Meredith, and for everyone who’s been in that parking lot in some form. It’s also for the person who isn’t grieving anything specific but who’s been sitting in their own version of that car, engine running, second track paused, unable to quite make themselves move. The 60 quotes collected here are organized around five honest frames, not around the premise that what you need is a harder push. Some of them will resonate. Some won’t. Take what’s useful and leave the rest. If you want more on what helps when life gets genuinely hard, the uplifting quotes for hard times collection on this site is a good companion read, and the posts on inspirational quotes to keep going and staying positive in tough times cover related ground.

For When Motivation Isn’t the Real Problem
A lot of the time we go looking for motivational quotes when what we actually need isn’t motivation. We need acknowledgment that the circumstances are genuinely hard. We need a frame that makes sense of our stillness. If you’ve lost someone, or you’re in the middle of a medical crisis, or you’ve had the kind of year that reorders your sense of what matters, the standard motivational quote often lands wrong. It sounds like why aren’t you moving? when the real question is what are you carrying?

These quotes are for that version of hard times. The kind that calls for a different frame entirely. If you’re working through a period like this with professional support, individual therapy focused on grief and life transitions can help you build a framework that actually fits your life right now.

DEFINITION
BEHAVIORAL ACTIVATION
Behavioral activation is a therapeutic technique grounded in cognitive behavioral therapy, formally developed by Peter Lewinsohn, PhD, clinical psychologist at the University of Oregon, involving the deliberate scheduling of activities correlated with positive mood to interrupt depressive withdrawal. Lewinsohn’s research demonstrated that depression is maintained, in part, by the cycle of avoidance: when we feel low, we stop doing things, which reduces the rewarding experiences that generate positive mood, which deepens the low feeling. Behavioral